This is the era of advertisement. We live under it. We enjoy it. The 21st century is based on marketing and advertising. In the busy schedule of the complex life, it’s hard to get and find some time and we rely ourselves upon the advertisements we see. Urban areas are full of big billboards, placards and big LCD displays with catchy lines of advertisements. We are going for the attractive and colorful advertisements and we are living in the age of advertisements.
Types of advertisements –
Advertisement in this era is necessary for business and some of the advertisements are really worth it. There are various types of advertisements like the commercial advertisement, business advertisement, consciousness advertisement, publicity advertisement, recruiting advertisement, insurance advertisement and many more. From morning to night we are surrounded by advertisements. Anything can be advertised. Daily life necessities and goods, clothes, foods, devices and gadgets, rooms, houses etc. are advertising by the companies to get the attention. No matter what, people will always buy these things and it’s a good strategy to show them the advertisement before buying so that they buy the exact advertised product. A bad product can be marketable and profitable if advertised properly. Some advertisements are explained so intelligently and uniquely that it can change the entire concept of a customer.
Media of advertisements –
People opt for advertised goods. These advertisements are sugar-coated, catchy, attractive, magical, gilded and confusing and they are doing it intentionally to cloud people’s judgment and this strategy is a big hit in the 21st century. Companies use media to advertise their product. Newspaper advertising is a strong strategy in India and every company uses this media. But it doesn’t mean the electronic media is less powerful. Electronic media like TV is a powerful weapon to advertise and most of the people watch it, enjoy it. Nowadays companies are using social media too and this is becoming a high priority.
The main motto of advertisement is to differentiate the products from the other products of the segment to attract the customer and to gain the maximum profit. By spending some good amount of money on advertisement, their profit becomes twice or thrice of their investment. Nowadays the advertisements are done before the manufacturing or even the launching of the products.
Living in the age of advertisements yes we have to depend on it. Only the advertisements help people to adapt to the new trend and keep people updated and advanced. It’s very important to know the product properly before buying it otherwise we will become a fool if we depend only on the advertisements. We all want advertisements as a bliss.